Messaging Framework Sprint

What it is
A focused engagement with your team to define how your product should be positioned and communicated.

What you get

• Positioning statement
• Value proposition
• Messaging pillars
• Proof points content
• Persona-specific messaging
• Voice and tone guidance
• Do / don’t guidance
• Single source of truth document

Product Launch Messaging

What it is
Creation of relevant launch-ready messaging and copy based on an approved framework.

Examples of assets

• Landing page copy
• Announcement email
• In-app messaging
• Product overview content
• Video or webinar scripts