Messaging Framework Sprint

What it is
A focused engagement with your team to define how your product should be positioned and communicated.

What you get

Positioning statement
Value proposition
Messaging pillars
Proof points content
Persona-specific messaging
Voice and tone guidance
Do / don’t guidance
Single source of truth document

Product Launch Messaging

What it is
Creation of relevant launch-ready messaging and copy based on an approved framework.

Examples of assets

Landing page copy
Announcement email
In-app messaging
Product overview content
Video or webinar scripts